Open any fashion magazine, and every time you see an editorial shoot or designer ad campaign starring a fantasy woman with porcelain skin, prone and naked save for a single, fetishised fashion accessory, a debt is owed to Guy Bourdin.
He was the trail-blazing fashion photographer of the 1970s who produced spread after morbid, glorious, vibrantly coloured spread for the pages of French Vogue, and ads for the shoe company Charles Jourdan.